My daughter’s four also. I just made a post asking a similar question: How Do You Defend Your Daughters Against the Media Onslaught? because, as you mentioned, I think tv has a lot to do with their seemingly early concern with their looks.

If you haven’t seen it already, you might want to go to Youtube and search for “Onslaught” a movie by the Dove Real Beauty Campaign. It’s a great reminder to “talk to your daughters before the beauty industry does.”